October 27

Skillastics Rebrand

Skillastics Rebrand

Skillastics Rebrand

How We Helped The Creator Of The Nation’s #1 Large Group Physical Activity Resource Overhaul EVERYTHING And Have Their Best Year Yet

Skillastics is the creator of the nation’s leading physical resources for Afterschool and Physical Education programs. Their resources and programs help make it easy for After School Directors, PE Teachers, and Coaches to motivate and engage large groups of kidsto move and learn and love it.

When they first came to Built by Love™, they were experiencing a couple challenges.

THE PROBLEM

Diminishing revenue and a lackluster website

First, their old website and messaging had become stale.
Their old website was hard-to-navigate with harsh design. Due to their range of offerings and messaging was often unclear or muddied.

Second, their marketing efforts were disconnected and ineffective. While they had a regular blog and webinars, their valuable assets weren’t connected to any lead generating campaign. They lacked a solid sales pipeline and had no cohesive strategy to nurture prospects and customers.

THE SOLUTION

Fun and engaging website backed by an end-to-end marketing strategy

New Website & Lead Magnet:
Skillastics' fun and engaging product deserved a fitting website. We helped them refresh their branding with a complete overhaul of their website — new messaging, new design, new lead magnet and new videos!

The Marketing RAMP™

We created a complete marketing strategy using our proprietary process, the RAMP (Responsive Automated Master Plan).

The customized RAMP creation included:

  • Creating avatars & voice of the brand
  • Mapping the customer journeys
  • Building the RAMP in Infusionsoft/Keap
  • Creating Points of Delight (including 10 videos)

Video Package:

As part of the video package, our videography team met with the Skillastics Team in Orange County, CA to create a collection of 10+ evergreen videos to use on their website, on landing pages, in emails, and more.

THE RESULTS

Record-breaking sales and a new virtual strategy

Skillastis began seeing results right away with the new branding and complete marketing system build-out. They experienced higher sales and happier customers were on track to have their best year yet.

When COVID struck, Skillastics had to shift gears completely, and were forced to take their programs online. They moved to virtually programming and reached out to us to create an effective marketing campaign suited for this shift.

We quickly created this campaign (along with some valuable additions), so they could continue serving their client base through the crisis without missing a beat.

“It was a pleasure working with Daniel and his team. Wonderful, great communication. And just walked us through every step of the way. Right away we started noticing the difference — started increasing in revenue and for this year were on track to have our best year yet. It was amazing, the impact that it made. I also recommended Built by Love to a number of CEOs I know and they were happy with their results as well.”

— Sandy Slade, CEO of Skillastics

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Jenny Roberts - Writer

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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco

Susan Dawson | CEO

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Samuel parker | Financial Consultant

Success Requires a Blueprint

If you’re tired of lackluster results from your marketing endeavors, you’re not alone.

We can help.

It starts with our proven, proprietary marketing process named the Marketing Ramp™ (Responsive, Automated Master Plan).

First, we focus on getting you a clear strategy that covers all the bases of your customer journey.

Then, you can either do it yourself or hire us to do the work for you. We have your marketing needs covered — copy, design, automation, ads, and strategy are all a part of our wheelhouse.

That means less work for you, plus marketing results you’ll love with an agency you love.

Schedule your free consult today and we’ll create your roadmap to scalable success.

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