December 6

Greenwich Sports Medicine

Greenwich Sports Medicine

Greenwich Sports Medicine

Matching GSM’s world-class physical therapy and care with an innovative, top-of-the-line website and more.

Greenwich Sports Medicine is a group of New England based doctors, chiropractors, and therapists who understand that the key to better sports medicine outcomes is precision in diagnosis and whole-body treatment. By utilizing a highly personalized, multidisciplinary approach with state-of-the-art technologies and tools, Greenwich Sports Medicine provides their patients with faster, more comprehensive healing and better functionality. 

THE PROBLEM

GSM were innovative leaders in their industry...but they didn’t have a brand to match.

When Greenwich Sports Medicine came to Built By Love™ their lackluster brand face and voice did not match their medical excellence.


1. Their website was bland and dated: Potential clients logging onto their website could not see that Greenwich provides the highest level of care in sports medicine. This incongruity disconnected them from their Ideal Customer, upper-income families, and individuals, limiting the company’s reach and diminishing sales.

2. Their marketing program was haphazard and ineffective: While Greenwich Sports Medicine had an active prospect email list, there was no comprehensive plan to reach this audience and convert them into clients. They lacked a meaningful sales pipeline and had no strategy in place to nurture prospects and customers.

THE SOLUTION

Creating a dynamic website and brand materials to speak to GSM’s world-class clients.

Built by Love created a website, a complete series of professionally shot-and-edited videos (including Success Stories), and implemented our proprietary Marketing Ramp™ solution.

THE WEBSITE & REBRAND: We matched Greenwich Sports Medicine’s top-tier sports medicine treatment services with a new, dynamic website and marketing materials to match.

With new messaging, design, and videos, their Ideal Customer can now quickly discover that they are a perfect fit with the highest level of care offered by Greenwich Sports Medicine.

The Marketing RAMP™

We created a complete marketing strategy using our proprietary process, the RAMP (Responsive Automated Master Plan).

The customized RAMP creation included:

  • Creating avatars & voice of the brand
  • Mapping the customer journeys
  • Building the RAMP in Infusionsoft/Keap
  • Creating Points of Delight (including 10 videos)

THE VIDEOS: Our team created a series of professional videos to serve as educational resources and effective lead magnets.

Our videography team created the video strategy, wrote the scripts, and then flew out to Greenwich Connecticut to film a series of 12 videos. The entire series offers client testimonials and presentations from Greenwich Sports Medicine’s staff that highlight the personalized treatment plans that keep clients pain-free and improve their performance.

THE RESULTS

Cutting edge brand and website that speaks to the right patients.

Greenwich Sports Medicine now has a brand face and voice that accurately projects its status as a cutting-edge provider of personalized and innovative sports medicine. Their amazing team of doctors, therapists, and chiropractors, who have helped everyone from Olympians, professional athletes, moms, and movie stars heal their injuries and perform their best, now serves an increasing number of patients.

Using the blueprint of the Marketing Ramp™, all of Greenwich Sports Medicine’s marketing needs have been addressed. There is no longer a disconnect between marketing plans and implementation. By mapping their Ideal Customer’s journey, they can communicate more effectively with prospects and clients, leading to greater conversions, improved client retention rates, and greater revenues.

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Jenny Roberts - Writer

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Susan Dawson | CEO

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Samuel parker | Financial Consultant

Success Requires a Blueprint

If you’re tired of lackluster results from your marketing endeavors, you’re not alone.

We can help.

It starts with our proven, proprietary marketing process named the Marketing Ramp™ (Responsive, Automated Master Plan).

First, we focus on getting you a clear strategy that covers all the bases of your customer journey.

Then, you can either do it yourself or hire us to do the work for you. We have your marketing needs covered — copy, design, automation, ads, and strategy are all a part of our wheelhouse.

That means less work for you, plus marketing results you’ll love with an agency you love.

Schedule your free consult today and we’ll create your roadmap to scalable success.

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