July 14

A Marketing Makeover for a State-of-the-Art Orthodontic Practice

A Marketing Makeover for a State-of-the-Art Orthodontic Practice

A Marketing Makeover for a State-of-the-Art Orthodontic Practice

Innovative marketing for a cosmetic orthodontist in the heart of Miami

Contemporary Orthodontics is a technologically driven orthodontist practice started by Dr. Maria Yazji. Specializing in cutting-edge orthodontic care and aesthetic and cosmetic options, Dr. Maria Yazji and her expert team make it easy for their patients to look and feel their absolute best.

THE PROBLEM

Old Website & No Email Marketing Left “Contemporary” Orthodontics in the Dark Ages

The biggest challenges facing Contemporary Orthodontics mirrored the pains of other practices — obstacles with patient and marketing communications.

As seen in the graph below, following the initial complaint of “too many no-shows” at 34.5%, the next 3 obstacles are related to marketing and patient communication:

  1. “measuring success of marketing efforts”
  2. “staff too busy to focus on patient communication” and
  3. “high cost of patient communication”

Dr. Yazji and Contemporary Orthodontics needed automated communications that would make their patients’ and employees' lives easier, and a marketing plan that would help their state-of-the-art practice stand out.

THE SOLUTION

An Elegant Website That Emulates Cutting-Edge Professionalism

We created a custom 20-page, mobile-optimized website for Contemporary Orthodontics along with a built-in lead generation system.

Offering a fresh layout which makes it easy to navigate, the website boasts colorful photos of smiling faces to complement the copy and colors. The visually stimulating yet muted purple, blue and grey color scheme invites users in without being overbearing.

Easy navigation and clean page design allows users to quickly find what they are looking for. Clear messaging “Get the smile of your dreams in the way that works best for you” backed by videos, testimonials, and other social proof help visitors feel like they are making a wise decision by selecting a professional who is smart, competent and trustworthy.


Improving Communications with the Complete Marketing RAMPⓇ  

By going through the Marketing RAMP® we were able to give Contemporary Orthodontics a distinct brand voice, cohesive messaging, and automated email communications for their entire customer journey.


No matter what the industry, the Marketing RAMP® always includes mapping out the customer journey in stages. For Contemporary Orthodontics, some of their specific stages included:

  • Lead generation (Stage 1): Their lead generation asset was based on their ideal buyer’s primary concern — namely, “Which Orthodontic Solution is Right For You?”  We created a webpage providing this free guidance “hidden” behind an opt-in. Once a prospect provides their email, a followup communication is sent “unlocking” the webpage and solidifying the communication channel.
  • Appointment Booked (Stage 5): This stage was created to prevent the biggest pains facing many orthodontic practices cited above which are “too many no-shows” and “staff too busy to focus on client communications.” To remedy this, we created an entire stage of automated email and text reminders to save staff time and ensure patients will show up.
  • Request for a Testimonial (Stage 8): Reviews and testimonials from actual customers reinforce a brand’s reputation and inspire trust. As important as they are, asking for reviews can just be “one more thing to worry about.” That’s why we included a stage to automatically follow up with existing patients to request a testimonial. Included in the communications are links and directions to make it as hassle-free as possible.

THE RESULTS

World-Class Marketing System to Serve World-Class Patients

Contemporary Orthodontics now has a brand face and voice that accurately projects its status as an innovative provider of orthodontic services for high-income prospects looking for orthodontic and cosmetic procedures.

It is estimated that 77% of new patients find and research their doctors online — a flawless online presence, dialed in lead generation, and dynamic email marketing and patient communications are Contemporary Orthodontics’ keys to success.

And now that Dr. Maria Yazji is backed by a dynamic automated marketing system, she and her team can stop worrying about marketing communications while effortlessly attracting and nurturing the right patients, and streamlining operations. This gives everyone more time to focus on what’s important.


Pull out a few key words for a testimonial title

Jenny Roberts - Writer

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Susan Dawson | CEO

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Samuel parker | Financial Consultant

Success Requires a Blueprint

If you’re tired of lackluster results from your marketing endeavors, you’re not alone.

We can help.

It starts with our proven, proprietary process — the Marketing RAMP®, or Responsive Automated Master Plan.

This covers everything you need to leverage your prospects’ real-life customer journey for repeatable sales and success.

First, we focus on getting you a crystal-clear strategy that uncovers all aspects of your customer’s journey.

Then, we build it. You can either do it yourself or hire us to do all or part of the work for you. Whatever you choose, we have your marketing needs covered — copy, design, automation, ads, and strategy are all in our wheelhouse.

This means less work for you, plus marketing results you’ll love with an agency you love.

Schedule your free consult today and we’ll create your roadmap to scalable success.

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